Books Details
Author : Jeff Rosenblum Pages : 240 pages Publisher : powerHouse Books
Language : ISBN-10 : 1576878368 ISBN-13 : 9781576878361
Books Descriptions
Advertising is one of the world's most beloved and glamorized
industries.Hundreds of books, movies, and even reality TV shows are
devoted to it. Itconsumes billions of dollars a year. But it has a dirty little
secret: it is so wildlyineffective that it borders on a global scam. Research
proves that almost 90% oftraditional TV ads are ignored. Cutting edge
platforms like social media fare evenworse. In fact, you have a better
chance of surviving a plane crash than clicking ona banner ad. The authors
of Friction give you insider access to this scam. Having worked onsome of
the industry's most innovative assignments, they've seen what truly
buildsbreakout brands. Brands that outperform the competition ten to
one.Intuitively, all brands know a new approach is needed. They know
thattechnology has permanently altered their relationship with consumers.
Every day, stalwart brands find themselves losing market share to
upstarts that havecaptured our collective consciousness. Trillions of
